• Firefly Video is a digital video advertising solution that delivers the active attention of advertisers’ target audiences to drive engagement and brand lift.
  • It is a division of Exponential, the global provider of advertising intelligence and digital media solutions to brand advertisers.
  • Exponential offers solutions in 26 countries worldwide and reaches more than 450m unique users every month.

Active attention

Firefly Video delivers the Active Attention of your prospective customers to drive engagement and brand lift.

  • Engage audiences online with the sight, sound and motion of your amazing video assets
  • Use the most innovative, user-initiated video ad units available
  • Deliver campaigns to exactly the right audiences at scale

Firefly Video provides the digital canvas that lets brands bring their advertising to life with the sight, sound and motion of video.

Push the limits of your existing assets – TV ads, YouTube videos, twitter feeds, social media, RSS feeds and more to create custom units that elevate your brand.

BLAZE: Blaze is a high impact ad unit that commands a user’s active attention. This user-initiated interactive masthead employs multi-stage expansion that gently draws viewers into the experience while focusing their attention on your content and message. Blaze is a powerful format for delivering video and driving engagement with your brand.

GLOW: Glow delivers streaming video impressions within standard ad units to your most valuable audiences while inviting these viewers to opt-in to the full experience. CPE pricing means you only pay when users are interested in and receptive to your message.

ILLUMINATE: Illuminate offers the scale of display and uses video as the centerpiece in a compelling full-page takeover experience. A flowing multi-stage expansion gently draws viewers into the experience while focusing their attention on your content and message. CPE pricing at a deep engagement point ensures you only pay for the most interested and attentive viewers.

PUSHDOWN: The Pushdown is an expandable leaderboard display unit that moves site content down the page as it expands. The expanded unit offers a customizable, full rich media experience.

SIDEKICK: The Sidekick is an expandable skyscraper that shifts site content horizontally as it expands to a full-page takeover experience. The expanded unit offers a full page customizable rich media experience.

Take full advantage of online video.
Firefly Video is a digital video advertising solution that delivers the active attention of advertisers’ target audiences to drive engagement and brand lift.

The Right Audience

Firefly Video uses Exponential’s e-X Advertising Intelligence Platform to deliver the best engagement video campaigns to exactly the right audiences at scale.

  • Use data-driven insights to understand exactly the audiences you should target
  • Build and target against a custom audience model exclusive to your brand
  • Select detailed audience segments from a topic tree of 50,000 consumer interests and intentions
  • Reach more than 450m unique users worldwide every month

Contact

Firefly Video’s growing team is seeking talented, intelligent, enthusiastic people to help our rapidly growing company.
To view our current job postings: Click here

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